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There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. Under this stiff competition, it is extremely challenging for your posts to stand out. This almost impossible challenge became even more difficult when Facebook and Instagram announced big changes to their algorithms that control the fate of each post: when and where it shows up on the news feed in addition to who gets to see it.
As a result, brands are rightfully concerned about their presence on the platform. Even if your brand hasn’t been impacted by the recent algorithm changes, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. It is thus more critical than ever for digital marketers and advertisers to not only update their Instagram and Facebook marketing techniques, but also outsmart the algorithms to ensure they're ahead of the crowd.
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