How to Run a Damn Good Brand Project | Online | May 24
Richie Meldrum
Independent Brand Strategist
About This Workshop
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.
Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.
But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.
In this 90 minute class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.
Fast paced and packed full of solid information, clear instruction and practical advice, this workshop will give you the tools you need to make your next branding project run smoothly and successfully.
Takeaways
Conducting Discovery
- Brand Audit
- Competitor Research
- Site Visits
- Data Analysis
- Stakeholder/User Interviews
- Benchmarking
Running a Strategy Workshop
- Aims and Objectives
- Set Up and Agenda
- Facilitation
- Tools and Materials
- Exercises and Techniques
Writing a Brand Framework
- Aims and Objectives
- Content and Structure
- Framework Presentation
- Format and Documentation
Creating a Brand Identity
Visual Identity Design
Verbal Identity Development
Concept Presentations
Style Guides, Assets and Design Systems
Brand Rollout and Launch
Preparation
This class is great for:
- Designers
- Marketers
- Comms Staff
- Brand Managers
- Social Media Managers
- Business Owners/Operators
Please Note
- This session is taken completely online using Zoom.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
This session is not recorded however you will receive the slides after the session.
About the Instructor
Richie Meldrum Independent Brand Strategist
Hello, I am Richie.
I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.
I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t.
Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps.
I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.
I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.
Talks I've done:
AGDA
Billy Blue College of Design
Design Institute of Australia
The Design Kids
The Foundry Tasmania
FuckUp Nights
General Assembly
LCI Melbourne
RMIT
Shillington Design College
Workshops I run:
How to Run a Damn Good Brand Project
How to Run a Damn Good Website Project
How to Get a Job in the Design Industry
Publications I've written for:
mUmBrella
Campaign Brief
Broadsheet
Desktop Magazine
The List
Beat
Inpress Magazine
People I've worked with:
KPMG
NAB
Australia Post
Museums Victoria
Asahi
REA Group
Guide Dogs Victoria
Design Institute of Australia
Vic Health
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