How to Growth Hack with Storytelling | Online

About this event

“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin

Traditional marketing is dead. Consumers are highly skeptical of big media advertising. Today, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Tell a great story.

The right emotional appeal can transform a casual prospect into a brand evangelist. Every brand needs to know how to tap the power of stories to attract the right customers, employees, and investors.

Learn how to connect with your audience and get them to believe in your story.

Key Takeaways:

Learn how to craft a compelling and authentic brand story that creates customer loyalty Understand how a well-told story can be more important than your logo, your branding, or even your product Walk through the 3P’s of strong branding: Purpose, Positioning & Personality Learn how to steal techniques from narrative fiction to power your brand Know what you’re doing wrong with your messaging and how to fix it Break down real examples of transformative brand storytelling Learn how upstart brands can compete against the big guys in a crowded market with the power of storytelling