How to Get People Talking About Your Brand | Online

About this workshop

From online reviews to in-product feedback to brand ambassadors, consumers crave greater engagement with the brands they love. In fact research shows that over 60% of consumers said they are “highly likely” to purchase something they had input on. As a result, companies around the world are looking for ways to leverage user-generated content (UGC) to help tell their stories and boost their bottom lines.

In this workshop, you’ll learn what some companies are doing to build fans and grow their user base through UGC campaigns, what it takes to build a successful UGC campaign, and even put your creativity skills to work through in-class brainstorming.

Takeaways

• Learn how leading companies are leveraging UGC to create compelling campaigns
• Explore the benefits and investment of leveraging UGC
• Practice creating UGC campaigns
• Leave with a set of tips to get started