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Not only in the post-hoc analysis of usage metrics and A/B tests. The continual intake and exhaust of data are determining how products behave and what new classes of products are possible. Every business in the future will be a data business, whether it's using machine learning to personalise the experience or optimising existing functions to predict the next big opportunity. Product managers and business leaders need to understand data and incorporate it into their processes.
Whether you work in product management, business management or data analytics, or are looking to break into product management, this class will give you an insight into the future of products, inform you of the latest trends and guide you on how to start incorporating data into products.
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