How To Craft Your PR Story

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

How To Craft Your PR Story

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

To build a brand presence in the market, you need to nail the formula behind crafting and pitching your best PR story. Whether it is a media sound bite or your next investor pitch, this PR story needs to be consistent and have longevity while standing out from the market and capturing the media’s attention.

In this class, we will focus our time on building a good PR story which has legs and will work across all channels. We will also make use of case studies and best practices to figure out how best you can build your own news angels and stories for either brand-new or existing products and keep things fresh. Learn to make a lasting impression across all channels - including social media - and define your PR actionable beyond media networking and schmoozing!

Takeaways

  • An overview of the media landscape today, fake news, social media, digital platforms and traditional print media
  • Learn how to craft a PR strategy and story
  • Present an elevator pitch with longevity, including what to do after the initial launch i.e. what are the next steps, how should you follow up + new angles to keep the story fresh and in the press

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