How Cool Brands Stay Hot - Branding to Gen Y Millennials and Beyond! | London

About this event

Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. They have a much bigger impact on society and business. But what drives them and how do you develop the right branding strategies to reach this critical generation? What about Gen Z, X and babyboomers?

In this presentation Joeri Van den Bergh will reveal what drives Generation Y and how you can reach them. He’ll provide insights into the consumer psychology and behaviour of ‘the Millennials’. Joeri will be also be discussing Gen Z & Y with Gen X and Babyboomers based on a new large piece of cross-generational researching 8 markets including the UK.