Harnessing The Opportunities of Mobile Marketing

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Harnessing The Opportunities of Mobile Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

This 90 minute class is designed for those who are looking at entering the mobile landscape, those who just have, or those who need to give their existing mobile product a kick in the right direction.

Marketing a mobile product requires a unique approach due to the nuance of the platform. The process of getting users to your native or web mobile app is unique; and requires a deep understanding of the mobile user landscape. Often the established techniques of marketing a web platform don’t work, and getting yourself featured in the App Store isn’t always achievable. You need a multi-platform solution which comes from cleverly integrating mobile into your marketing mix.

In this class, you will learn:

  • How to target the new mobile consumer
  • How to utilise mobility to influence the consumer decision-making process
  • Practical steps to building a strategic mobile marketing solution
  • Key considerations in your go-to-market strategy
  • Tips for maximising your exposure

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