Hack an SEO Plan in 90 Mins | Online

Sunday, 27 June

9:30 11 pm EDT

Sydney (Online)

$35 AUD

Questions? Read our FAQs

Hack an SEO Plan in 90 Mins | Online | June 28

Tom Willis Photo

Chief Marketing Officer, LawPath


Sunday, 27 June

9:30 11 pm EDT

GA Melbourne (Online)

$35 AUD
Regular Ticket
$35 AUD

Questions? Read our FAQs

About This Workshop

The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it.

This is a practical, hands-on session in which you will create an SEO plan for your business.

Class schedule:

  • Keyword research
  • Define your audience
  • Research content ideas and develop SEO-focused content
  • Social media research
  • Identifying link opportunities
  • Outreach

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection


This workshop will be completely live and online. In preparation, please download Zoom.

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Tom Willis Photo

Chief Marketing Officer,

Tom Willis is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.

Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups; in 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown exponentially, assisting over 55,000 businesses, and helping save tens of millions in legal fees.

Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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