Growth Hacking for Startups (and Smart Marketers) | Online

About this class

Growth hacking aims to resolve problems faced by start-ups; they lack the money, resources and traditional marketing channels to grow quickly. It's about finding scalable, repeatable and sustainable ways to grow your business. It requires a creative mindset and the ability to test, measure and analyse data to make decisions.

Growth hacking covers everything from A/B tests to building virality into a product to leveraging existing channels and more. Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Mint, Dropbox, Zynga, Twitter, Pinterest and Quora.

This class will give you a practical introduction to growth hacking and provide you with the toolkit to stay innovative, resourceful and scalable as a business.

Takeaways

• Spot growth hacking opportunities for your business
• Implement the Growth Hacking Funnel
• Build a viral feedback loop
• Plan & execute a rigorous A/B test
• Identify your most valuable acquisition channels
• Secure lean marketing tactics to obtain and retain users
• Optimise conversion at each step along the way