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Everyone knows they should be doing content marketing, but not everyone knows how to do it successfully. In this workshop, you’ll find out how to come up with content ideas, write great content, and distribute it/get it seen. This class will be heavy on practical tips, including best practices at all stages of the content marketing funnel, and software and advice to save you time and effort as you shape a strategy. There’ll also be a focus on ensuring your content gets seen, and exercises in real-time so you can begin while in-class.
Students should have some experience using various social media channels, and have an idea about what content marketing is. Please bring a laptop.
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