Google Analytics Series: Advanced Google Analytics

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Google Analytics Series: Advanced Google Analytics

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

This is the final class in our 3 part series on Google Analytics. Keen to learn more? Keep an eye out for Part 1: Getting Started with Google Analytics and Part 2: Generating Actionable Insights

Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool.

In this class, you'll get to know the basics of using Google Analytics to measure and evaluate performance, and draw insights from the data. You'll get an understanding of what Google Analytics is good at measuring and the role it should play in informing your decisions.

Takeaways

  • Important terminology and what different numbers really mean
  • How to find insight in the default reports
  • Setting up goals and conversions in your reports

Prereqs & Preparation

Students should have experience with Google Analytics, or have attended GA's Getting Started with Google Analytics and Generating Actionable Insights workshop.

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