Google Analytics One-day Bootcamp

Singapore Campus

General Assembly @ 79 Anson
Level 20. 79 Anson Road
Singapore

Past Locations for this Workshop

Google Analytics One-day Bootcamp | Singapore

Singapore Campus

General Assembly @ 79 Anson
Level 20. 79 Anson Road
Singapore

Past Locations for this Workshop

About this workshop

When it comes to understanding how well your website is working for you as a marketing tool, Google Analytics provides in-depth information about customers. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.

This class will take students through several practical examples and some processes to learn how to generate actionable insights from your reports to; improve key pages, focus on search terms or keywords that send you visitors and ultimately increase the conversion of visitors into customers.

Takeaways

  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events
  • Prereqs & Preparation

    This class is for beginner to intermediate users of Google Analytics.

    Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.