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Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.
In-depth understanding of how Google Analytics can improve the student’s web business.
Gain an in-depth understanding of how web analytics relates to business KPIs.
Learn how lean analytics applies to web analytics through smarter reporting.
Learn how to use the analytics tools for faster actionable insights.
Learn how to tag marketing campaigns so they can be tracked in Google Analytics.
Learn how Google Analytics Remarketing Lists can power your online advertising.
Please bring a laptop computer to class (a Windows PC or MacBook)
Have access to your Google / Universal Analytics
Optional: Having access to webmaster tools and / or Google AdWords
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