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Google Analytics Bootcamp Series | December 14

$250 USD each
Tuesday, 14 December -
Wednesday, 15 December
9 am – 12 pm EST
Online

About This Workshop Series

Google Analytics is the most commonly used web analytics tool in the world. But, by relying on its default settings, most digital marketers aren’t leveraging the platform to its full extent.

A detailed understanding of this leading web analytics tool gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your digital marketing campaigns.

In our hands-on Google Analytics training, you’ll learn how to take full advantage of the platform. Gain an overview of the best ways to properly set up and manage your account and increase the quality of the data you collect. You’ll leave able to turn insights into actions to drive your business forward immediately.

Chart your own career path. Curious about digital marketing & building multichannel campaigns powered by data and customer insight? Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10-week Digital Marketing part-time course.

Takeaways

  • Explore the world of marketing data analytics and why it’s critical to improve your digital business in today’s global market.

  • Analyze the most important metrics and dimensions within the Google Analytics platform.

  • Navigate, manipulate, and analyze the most valuable analytics reports in order to understand:who your visitors are,how they are navigating to your site,what they are doing once they get there, andhow you are performing against your business goals.

  • Turn insights into action in order to make necessary changes quickly.

Schedule

Dec
14
Session 1
Tuesday   9 am – 12 pm EST
Dec
15
Session 2
Wednesday   9 am – 12 pm EST

Preparation

  • General familiarity with the analytics platform.
  • Optional: A Google Analytics account login for your company or website.
  • Optional: Access to Google Ads and/or Webmaster Tools.
  • This class is taken completely online via Zoom and Slack.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

About the Instructor

Jeremy Spiller Photo

Trainer, speaker and consultant

Jeremy is a trainer, speaker, and consultant with 20 + years of experience. He has founded two award winning agencies, and worked directly with senior management of various global brands. Jeremy has worked with Google, IBM, Microsoft, Reuters, Vodafone, Jumeirah Group, as well as many other enterprises and SMBs, and has delivered keynotes at events all across the globe, including Las Vegas, Moscow and New York.

He is currently a professor at EDHEC for the Masters in Innovation and Entrepreneurship. Jeremy is passionate about digital, teaching, training, sharing knowledge and helping people fulfil their potential.

Georgia Students

This class, workshop and/or event is for avocational purposes only. No certificate is awarded.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.