Google Analytics 4 1-Day Fundamentals Workshop

Google Analytics is the most used web analytics tool in the world and the next generation of Google Analytics is here. Are you ready to harness its power? To unlock powerful insights, you will need to understand how Google Analytics 4 works, beyond the basic features.

Come dive into how to set up accurate reports, extract insights from data, and measure your goals. You'll better understand the difference between Universal Analytics and Google Analytics 4. You’ll gain the skills required to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximise success.

This Google Analytics 1-Day Fundamentals Workshop is the interactive and hands-on way to set concrete KPIs and track success through Google Analytics. Sign up today, to develop an effective measurement plan for your business!

• Understand GA4 terminology, including metrics and conversions.
• Familiarise yourself with the GA4 reporting interface
• Get hands-on practice in analysing data and identifying insights from reports
• Additional tools and resources to improve your reporting efforts

• This workshop is for beginners. No prior knowledge or experience required.
• Sign up and start using the Google Analytics 4 demo account to get hands-on experience on the tool.
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. This class will occur completely online using Zoom.
• NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
• This workshop is NOT recorded, however students will be sent the deck within 7 days after class completion by email.

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).