Google Analytics 1-Day Fundamentals Workshop | Washington, D.C.

About this workshop

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works, beyond the basic features, gives you the ability to unlock powerful insights.

We'll then dive into how to set up accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.

This 6-hour Google Analytics 1-Day Fundamentals Workshop is the interactive and hands-on way to set concrete KPIs and track success through Google Analytics. You will dive head first into Google Analytics, skill up with exercises, and by the end of the day you’ll know how to increase your efficacy as data-driven marketer — and maximize success.


  • Set concrete goals and KPIs that align with your site's mission.
  • Know how to track goals and gain insights from reports.
  • Use the information from Google Analytics to improve conversions and UX.
  • Additional tools and resources to improve your reporting efforts.

Prereqs & Preparation

  • This workshop is for beginners. No prior knowledge or experience required.
  • Install Google Chrome and signup for a Google Analytics account prior to class.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.
  • NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to and we’ll send sign-in instructions right away!
  • If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save shared materials (worksheets, deck if applicable) during class for later reference, as they are not shared via email.

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.