Google Ads Full Day Workshop | Online | Online

About this workshop

Customer acquisition is one of the most important processes in the marketing funnel for any business to succeed. Enter; Google Ads. Done correctly, Google Ads can be an excellent platform for user growth. Otherwise, you may run the risk of unknowingly depleting your marketing budget. Yikes!

In this hands-on workshop, you’ll walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your marketing budget. Perfect for small business owners, marketers or anyone looking to learn some new skills, this hands on workshop will guide you to confidently manage your own effective Google Ad campaigns.

Takeaways

• Overview of the current Search landscape
• Google Ads Formats: Different types of Ad campaigns including Search, Re-marketing, Display, Shopping, and when to use them
• What makes a great Ad? Good examples of - Search intent, ad copy, landing page experience ads
• Learn how to build successful Google Ads campaigns that work for user acquisition, e-commerce, and lead generation.
• Track and measure: How to measure Adwords performance
• Re-marketing: Ads re-marketing can mean the difference between a sell-out and an under-appreciated product. This is where Google's Display Network comes into play.
• Optimisation: Discover how to optimise your marketing budget and avoid making rookie mistakes spending and avoid making rookie mistakes.

Prereqs & Preparation

Please Note

• This session is taken completely online using Zoom and Slack.
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
• Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
• We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox