225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104
Follow this class to get an email the next time it’s scheduled.
Sign-up not required
Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor.
Google Tag Manager is fast becoming the mots popular solution for many of these limitations. GTM makes it easy for marketers to add and update website tags including analytics, remarketing, and more – with just a few clicks, and without bugging the IT staff. This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.
Participants are encouraged to bring their laptops and follow the setup process during the session with their own websites. (You are expected to have access/rights to do certain changes in your website codes)
Enter your email to start following
You’re following Getting Started with Google Tag Manager.
Start following any program. No need to enter your email again.