Thursday, 4 February
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Google Tag Manager is a free tool allowing you to quickly add 'tags' (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.
This 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags, as well as one or two others. We'll look at tags, the triggers that fire them, and the different variables that you can take advantage of for passing data from your website into Google Analytics.
Participants should already have access to Google Analytics and Google Tag Manager. You do not need to have already deployed Google Tag Manager as we will go through this in class. It is helpful for participants to have at least a basic understanding of Google Analytics.
Participants must bring their laptops and follow the setup process during the session. Note that implementing Google Tag Manager on a website requires access to edit the code of that site.
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