Getting Started with Content Strategy | Online

About this class

If you’ve ever been asked to write copy on an impossible deadline, or to fill a wireframe with the right amount of copy to make a design "look good," your organization may benefit from a strategic approach to content. Join us as we discuss what content strategy is, how it relates to the user experience, and how it differs from content marketing.

You’ll learn how to include content strategy in your user experience design process.

You’ll learn how your organization’s overall strategy affects your content efforts, and how to include content strategy in your user experience design process.

Takeaways

• Identify 3 key elements of usable content
• Create an audit that will help you assess your site’s content needs—and convince your stakeholders to help, too
• Get resources that can help you start fixing your organization’s most pressing content problems

Prereqs & Preparation

Bring your laptop :)