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When it comes to understanding how well your website is working for you as a marketing tool, Google Analytics provides in-depth information about customers. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.
This class will take students through several practical examples and some processes to learn how to generate actionable insights from your reports to; improve key pages, focus on search terms or keywords that send you visitors and ultimately increase the conversion of visitors into customers.
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