Geelong Edition - Digital Marketing 101: Free Masterclass | Online

About this class

This 90 minute deep-dive class will take a holistic look at digital marketing, covering many of the essential (and cutting edge) digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimise their online businesses.

We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. This workshop is set at a beginner/intermediate level; for those who want a flavour for the digital marketing space.

This informative session will be followed by networking and a chance to interact with fellow business owners, entrepreneurs and startups from around the Geelong region.

Takeaways

Attendees should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

• What makes an effective brand strategy
• Understand the core functions & principles of digital marketing analytics
• Explain how acquisition and referrals work and tools you can use to simplify that process
• Learn the basics of search engine marketing (SEM) & search engine optimisation (SEO)
• Understand how social media marketing works and how to develop engaging social content
• Understand the basics of email marketing