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    GA x OnePiece Present: Digital Marketing & Brews

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    GA x OnePiece Present: Digital Marketing & Brews | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    See the strategies that drive today’s biggest brands...over brews!

    Step into the world of digital marketing with General Assembly. This month we're taking this workshop to OnePiece co-working space in Santa Monica. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

    • Break down the components of a digital marketing campaign.
    • Survey today’s digital marketing landscape and its career opportunities.
    • Learn to approach a marketing campaign by identifying your objectives first.
    • Get hands-on practice identifying key performance indicators (KPIs).
    • Bring your laptop to follow along.

    Prereqs & Preparation

    Please bring your laptop to follow along.

    Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

    KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

    Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

    Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

    Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

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