GA x OnePiece Present: Digital Marketing & Brews | Online
About this event
See the strategies that drive today’s biggest brands...over brews!
Step into the world of digital marketing with General Assembly. This month we're taking this workshop to OnePiece co-working space in Santa Monica. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
- Break down the components of a digital marketing campaign.
- Survey today’s digital marketing landscape and its career opportunities.
- Learn to approach a marketing campaign by identifying your objectives first.
- Get hands-on practice identifying key performance indicators (KPIs).
Bring your laptop to follow along.
Prereqs & Preparation
Please bring your laptop to follow along.
Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k
KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o
Data: https://generalassembly.wistia.com/medias/yw8lgn96nu
Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2
Big data: https://generalassembly.wistia.com/medias/12cb6psj9a
