GA + WeWork Present: FREE Customer Journey Mapping Class | Online | Adelaide
About this workshop
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
Takeaways
- Where and how to find the necessary data and research inputs to customer journey maps
- Proven consumer journey map design methodologies used for major brands and products
- How to implement consumer journey maps as shown by real business case studies
Prereqs & Preparation
Hey there!
Thank you for signing up and learning with General Assembly!
In order to be prepared for the event, please complete the following items:
Download Zoom. Zoom is the video conferencing tool we will use. You will be able to interact via the chat and q&a function.
To join this session on the day, please click on the location link in this email.
Zoom password for your session:
You're all set! If you have any questions please reach out to help@generalassemb.ly