GA + Indico Present: How Data Science is Shaping the World of Digital Marketing

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

GA + Indico Present: How Data Science is Shaping the World of Digital Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Machine learning allows a marketer to target people based on an actual understanding of them, rather than typical demographic data. To get more concrete here, machine learning lets you say: I want to target people that have posted a picture of a guitar in the last three months, or: I want to target people with the INTP personality type that posted something angry about Bernie Sanders recently.

It also allows marketers to look strategically at the content they use to engage their audience and reflect on what works and what doesn't work in a scientific way. If you make 30 posts with very different engagement rates, you can use your own intuition, but then also scientifically vet the wording of your message to get a sense ahead of time about how engaging it may be.

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