FREE Workshop | Customer Journey Mapping Basics

So, now that you’ve collected user insights from your interviews… What do you do with them? This is where customer journey mapping comes in.

In this free, 2-hour workshop, learn why the customer journey is so important, where journey mapping fits into the UX and human centered design process, and how to create a variety of journey maps based on your product or user. Then, get hands-on practice in Mural building your own customer journey map based on the user insights from our previous session. Take the next step toward a career in UX design with your new knowledge of customer journey mapping.

Make sure to join us next week where you’ll take what you learned from our user research and journey mapping, and use it to Turn Sketches to Wireframes in Figma. We’ll see you there.

You’ll leave this workshop knowing:

• Why customer journey mapping is important and where it fits into the UX double diamond
• The best tools and techniques for building a variety of customer journey maps
• How to build your own customer journey map using Mural

• This is an entry level class, so no prior knowledge is necessary.
• If you plan to participate live, make sure you have a free Mural account
• A recording will be shared after the series so you can review the content anytime.
• Your mic and camera will be off for the duration of the class.
• Interact with your instructor and fellow classmates through the Chat and Q&A.

Donovan is the Founder and Creative Director of LOUPE Asia, an award-winning social design studio headquartered in Singapore.

Currently residing in Singapore, Donovan has had the opportunity to serve regional clients in Singapore, Indonesia, Hong Kong, South Korea, Vietnam and Japan. Clients include the Ministry of Education (Singapore), Capitol Theatre and Lions Home for the Elders. Donovan also facilitates C-suite meetings to chart strategies for companies to achieve positive impact through design. He is also adjunct faculty at the University of Portsmouth.

Donovan believes in change-making and creating social impact in Singapore's arts and design scene. He strives to build an ecosystem of art and design enthusiasts, developing talents to their fullest potential. Donovan has spoken at conferences, moderated panel discussions and been interviewed on national radio on the topics of value creation via social design. He has also given courses on creating impact with design in organisations such as S&P Global, BBC Studios (Asia) and the Singapore Police Force.

Donovan is also a lifelong advocate for education. Having been awarded the NTU Research Scholarship, Donovan is pursuing his research in the School of Art, Design and Media (ADM) in Nanyang Technological University as a research scholar. His current research area is in social impact via communication design. He holds a Bachelor of Arts (Hons) in Design Communications from Goldsmith College, London. He has also been awarded the Ngee Ann Kongsi Scholarship.