Free Lunchtime Class: Market Research - What’s the Right Question?

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Free Lunchtime Class: Market Research - What’s the Right Question?

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Market research is at the heart of every good business decision. Designing a survey or questionnaire takes more than good grammar. In this class, we explore the types of population sampling techniques and outline the key to crafting a succinct, well-structured and unbiased questionnaire that provides valuable insights into human behaviour.

Takeaways

Students will learn: - The types of population sampling techniques. - How to structure a questionnaire. - When to ask open- and close-ended questions. - How to avoid the common pitfalls that yield biased responses. - The best tools to use for research and analytics.

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