Free Lunchtime Class: Market Research - What’s the Right Question? | Online
About this class
Market research is at the heart of every good business decision. Designing a survey or questionnaire takes more than good grammar. In this class, we explore the types of population sampling techniques and outline the key to crafting a succinct, well-structured and unbiased questionnaire that provides valuable insights into human behaviour.
Takeaways
Students will learn: - The types of population sampling techniques. - How to structure a questionnaire. - When to ask open- and close-ended questions. - How to avoid the common pitfalls that yield biased responses. - The best tools to use for research and analytics.
