Free Lunchtime Class: Intro to SEO

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Free Lunchtime Class: Intro to SEO

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start.

You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Takeaways

  • Understand how your customers are searching.
    • Be able to optimise your website’s on-page factors.
    • Learn how to start creating a content strategy that will assist with SEO.
    • Find out how crucial and connected social channels are to SEO.
    • Be able to build a well-optimised, socially shareable piece of content.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.