GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005
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Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Students of this workshop will learn:
● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies
None! Please bring your laptop to class.
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