Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $2,025 off any bootcamp or short course starting before 3/31
Cyber Week Savings, Extended: Take $2,025 off any bootcamp or short course starting before 3/31
Black Friday Deal: Take £250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take £2,025 off any bootcamp starting before 31 March
Cyber Week Savings, Extended: Take £2,025 off any bootcamp starting before 31 March
Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $1,500 off any bootcamp or short course starting before 31 March
Cyber Week Savings, Extended: Take $1,500 off any bootcamp or short course starting before 31 March
Get ahead of 2025's biggest tech talent shifts. Register for our December 11th webinar.
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Students of this workshop will learn:
● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies
None! Please bring your laptop to class.