Free Class: Google Adwords for Small Business | Online

About this class

Learn the basics (and more!) of Google Adwords. More and more people turn to Google for information and service providers, Google Adwords allows small businesses to feature prominently when Google users search certain keywords. As such, it’s a great way for small businesses to attract more customers. A basic understanding can allow small business owners to affordably target specific customers.

• This introductory class will start with a introduction to Google Adwords – ads that appear when users search certain keywords.
• Why is Google Adwords important – it can increase the presence of your company and help attract more customers.
• How to use Google Adwords – Adwords can be expensive if used improperly.

Takeaways

Students will learn:

• An introduction to Google Adwords – what is it and how is it relevant
• How to create a Google Adwords campaign
• How to run and optimise a Google Adwords campaign

Prereqs & Preparation

Bring knowledge of your own business to class.