Frankston Edition: How to Create a Powerful Personal Brand | Online

About this class

Would you like to answer the question, “So Tell Me About Yourself” with certainty and confidence?

For many people, answering this question is enough to stop them dead in their tracks, hoping the ground will swallow them up. They simply do not know how to answer this question or even know where to start, not to mention the fact that many feel uncomfortable talking about themselves because they have always been taught that it was wrong to do so.

Personal Branding is how you package yourself and communicate your unique skills and the value you bring to an organisation. Strategically building your brand and taking control of it will effectively position you as an authority in your domain and a person of influence. A strong brand will open massive opportunities, ultimately resulting in career acceleration.

This workshop is designed to help you start thinking about your Personal Brand and provide you with practical steps on how to start building and communicating both online and offline, who you are, what you do, what your core strengths and skills are as well as the value you can bring to a company.

Takeaways

• The key concepts of personal branding
• Learn the 4 steps to creating a strong personal brand
• 5 ways that you can leverage off your brand and truly stand out
• How to beat your chest in a humble way – learn how to communicate your brand without sounding proud or boastful.