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What problem are we trying to solve?" is a great question to ask, but teams usually need help with answering this question properly. Problem framing (and re-framing) is a skill that will help you build empathy with your customers, extract insight from research, unlock more innovative ideas, and improve shared understanding and buy-in from your team and stakeholders.
This online workshop is suited to design teams, product managers, team leaders or business owners. It starts by diving into the nature of problems, and how to use smart questions early on to avoid superficial problem statements and lacklustre solutions. You'll then learn a range of methods to use with your team (in-person or online), to create deeper understanding of problems and greater creativity in tackling them.
In this workshop we will cover:
Think about a particular product/service/business problem you are trying to tackle at the moment; you can work on that problem during this class.
This workshop will be completely live and online. In preparation, please download Zoom.
This session will not be recorded, however slides will be shared following the class.
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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