GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005
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This workshop is part of Forum One’s Creative+ series.
Do you know what’s going on with your site? Having the right data—and understanding how you can use it to inform your design iterations—is your ticket to exploring, improving and discovering new patterns and trends over time. You know how you want your users to feel, as well as the barriers that could stop them from feeling that way, and so analytics give you another way to tell the story of the real people using your technology.
In this workshop, you'll learn how to develop an analytics strategy that enhances your design, streamlines your decision-making process, and helps you improve and tighten your design over time.
By the end of the workshop, you will have a better grasp of how to: - Understand how to read your metrics and what they tell you about your site - Use analytics to find design inspiration and develop design approaches - Marry what you learn from analytics with your organizational goals
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