Finding Your Customer

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Finding Your Customer

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

About this class

Do you have dreams of bringing your own digital product to market?

Have you wondered how to go from idea to execution?

Are you looking for a meaningful introduction into the world of digital product design and development?

If you answered yes to any of these questions you will love this class taught by General Assembly’s Lead Product Management Instructor, Suzanne Abate.

A great product without a clearly defined target market is destined to flounder. In this class, you will be taught the principles of validated learning and how to conduct generative research in order to determine if your product idea is worth pursuing and who best to market it to.

Takeaways

•Discover how customer segmentation informs your early market strategy
•Learn how to conduct effective customer interviews and needs assessments
•Write a problem statement, identify a solution hypothesis and begin to identify key risks and assumptions

Prereqs & Preparation

No previous technology or design skills are needed here, only enthusiasm and entrepreneurial spirit!
Laptop required.

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