Facebook Advertising for the Win Remote (Online) | Edinburgh

About this workshop

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

• Learn the anatomy of a successful Facebook ad.
• Understand bidding and how to set up A/B tests.
• Explore Custom Audiences and set up several of your own in your business account.
• Learn how to optimize your ads.
• Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
• Be able to keep your house in order when tracking and reporting results.

Prereqs & Preparation

• This class is taken completely online.
• We will provide login information and a link to the platform on the day of each session.
• You will need a computer, a strong internet connection, and an open mind to join.
• If you cannot attend live, don’t fret! The recording will be sent out to everyone as well as the instructor’s slides.
• This class is taking place in Eastern Time.