Expressive Typography: Seducing Users with Good Type | Los Angeles

About this class

When you use type in place of image, letterforms become expressive, illustrative, and entertaining. Whether it be hand made, digital, deconstructed or three dimensional, letterforms can express just about anything.

This class is for anyone who loves type, and for those looking for techniques to add to their typographic toolbox.

Takeaways

• When and why to use typography as a solution for imagery
• Tips and tools for getting started with lettering by hand
• Methods for digitizing hand lettering
• Case-studies from an SF startup that implement typography as the primary visual element

Prereqs & Preparation

None. Tools for lettering provided in class.