Experience Mapping: Aligning Customer and Business Value

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Experience Mapping: Aligning Customer and Business Value

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

The interaction between a customer and a business is where value is created for each. Visualizing the touchpoints between the two exposes new opportunities for improvement and growth. Experience maps align customer-business interactions in a way that gives strategic focus to create solutions with impact. In this workshop ideal for UX designers and strategists, product managers and leads, and marketing specialists, you’ll learn how to turn customer observations into actionable insights through the use of alignment diagrams.

“Jim Kalbach is an excellent trainer of experience mapping and alignment diagramming. He shared his knowledge and experience with a complex and multifaceted topic and distilled it down to a manageable and usable set of steps that are just as relevant to many areas of business as they are to UX. The hands-on activities, along with Jim’s coaching, made the experience mapping and alignment diagramming class a valuable experience that will have true impact on my work and my organization’s view of alignment.” – Brian Kuchta, Year Up

Takeaways

  • Learn the principles and process for touchpoint alignment, showing value creation for the customer and for the business.
  • Acquire the skills needed to initiate and conduct an experience mapping project.
  • Gain hands-on experience drafting and visualizing the customer experience.
  • Find out how to use experience mapping for strategic alignment with teams and stakeholders.

Prereqs & Preparation

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