Email Marketing Strategy, Design and UX: Keys to Success | San Francisco
About this class
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
Takeaways
- How using performance-driven email design can deliver results
- Best practices and principles for mobile email optimization
- Discover the six stages of the subscriber journey—before conversion!
- How to friction and encourage subscribers to open and click
- Simple strategies and A/B tests
Prereqs & Preparation
None. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc!