Almost everyone gets email in his or her pocket today—but this proximity to your audience doesn’t guarantee action. This class is intended for those who manage, or help to manage, email marketing programs and are looking to increase their outreach. We will focus on ways to improve the response from email lists by covering general best practices that are applicable to all email marketing programs and delving into how to use testing and data analysis to optimise your program.
This class is for beginners looking to cover the basics in email marketing. You'll leave with a solid foundation.
Please bring a notepad and pen.
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