Email Marketing in the Age of Distraction

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Email Marketing in the Age of Distraction

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

Do you like receiving marketing emails? Didn't think so – and we bet your clients aren’t so enthusiastic either. In an age of digital distraction, when your customers are overwhelmed by hundreds of messages, how can we use email marketing successfully.

In this workshop, we will show you just that. By comparing live examples of traditional vs innovative email campaigns, we will introduce ethical ways you can grow your mailing list and revitalise your email marketing strategy without breaking the law or overwhelming people.

From May 2018 new EU data protection regulation comes into force, which will make most current email marketing practices, such as acquiring email lists, illegal. If you have been following a traditional email marketing strategy, you have less than 9 months to prepare for this major shift and adapt.

Takeaways

  • Understand how your subscribers behave online and how you can capture their attention through neuroscience
  • Understand the difference between traditional and mindful email marketing and how you can use it to your advantage
  • Create some ready email copies that will get customers excited about your product without spending much time or money on it
  • Learn how to build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them
  • Understand, how GDPR 2018 will impact your email marketing strategy and how to start preparing for it now

Prereqs & Preparation

No need to prior knowledge of email marketing, although it’s beneficial if we do that. No laptops please (we’ll do some digital detox at the course!) Bring a pen and paper, so you can take notes and write your own copy of an email.

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