Email Marketing Essentials
19

Monday, 19 December

6:30 8:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$50 USD
Regular Ticket
$50 USD
Total

Questions? Read our FAQs

Email Marketing Essentials

Kristen Ferrer Photo


Digital Marketing Instructor, General Assembly

19

Monday, 19 December

6:30 8:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$50 USD
Regular Ticket
$50 USD
Total

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Prereqs & Preparation

Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!

About the Instructor

Kristen Ferrer Photo

Digital Marketing Instructor,
General Assembly

Kristen is the Senior Director, Digital Brand for The Washington Center, the largest academic internship program in the world. She is a current Digital Marketing part-time instructor here at General Assembly DC. In her spare time she is principle and owner of KT&W Consulting, a boutique marketing consultancy that focuses on digital acquisition and retention. Over her 15+ year career, she has worked with many B2B, B2C and non-profit organizations delivering innovative marketing strategies and solutions that solve business needs. Her unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.