Email Marketing Essentials
18

Wednesday, 18 December

6 8 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Email Marketing Essentials | December 18

Michele Aymold Photo


Vice President of Marketing, Parker Dewey

18

Wednesday, 18 December

6 8 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • What the categories of email marketing are and how to use them
  • How to write subject lines and design emails to maximize opens and clicks
  • How to create impactful calls-to-action
  • How to grow your email list
  • Why you need to segment and examples of who to segment
  • How to measure your performance and track progress
  • How and what to A/B test
  • Tools and technology for achieving all of the above

Preparation

Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!

About the Instructor

Michele Aymold Photo

Vice President of Marketing,
Parker Dewey

Michele is a persuasive leader experienced in managing all aspects of marketing and communication strategy. Her highly-visible, process-driven campaigns have scaled small companies into industry leaders, including: Big Machines (acquired by Oracle), Bersin & Associates (acquired by Deloitte), LearnCore (acquired by Showpad), and most recently G2 Crowd. Currently, Michele is Vice President at Parker Dewey and uses her expertise to connect companies with Career Launchers through Micro-Internships. Michele holds a Master of Arts in Communication from the University of Illinois at Chicago and is Marketing Automation certified.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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