Email Marketing Bootcamp | Online

About this workshop series

This 2 day bootcamp takes an in-depth look at email marketing best practices, hitting on code, content, deliverability and strategy. It is designed for Marketing Managers or anyone who knows that their email program could be generating more value for their business.

• Email list management, including data and behavioral segmentation

• Understand how your audience consumes your email and optimize your emails to meet audience expectations

• Email developing for non-developers: Dive into examples of code illustrating the best methods for coding buttons, images, hyperlinks and… anything that you bring up in class

• Calculate email marketing ROI

• Critique and optimize dozens of emails from brands we all know

Takeaways

• Catch up on email marketing best practices

• Learn the tools and tricks to make sure your emails look great across desktop and mobile environments

• Take one of your email templates from a “pinch and zoom frustration” to a mobile responsive delight for your users

• Learn tips to boost your audience engagement on both open and click metrics

• Create an engaging email campaign

Prereqs & Preparation

Marketing Managers or anyone who knows that their email program could be generating more value for their business.