Effective Content Marketing | Online

About this workshop

Content is the lifeblood of digital and social marketing, but it can be overwhelming to manage. With smart planning and a clear vision, content marketing can work more effectively and efficiently for you. Learn strategies to plan and create a content marketing strategy across all your digital channels.

We will cover three key content strategy tools, efficient ways of sourcing and producing content, and discuss students’ content marketing challenges.

This class is perfect for digital marketers, social media managers, small businesses and entrepreneurs managing their own marketing

Takeaways

• Apply three content strategy tools to plan content marketing
• Build the right voice for your content
• Identify content topics that make your brand relevant
• Plan content in advance, around peak moments
• Identify content sources and ways to efficiently product content

Prereqs & Preparation

You will need a general understanding of social media and note taking materials.