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Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition. This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM, SEO, and Email Marketing.
A basic understanding of Excel along with a laptop with excel or similar program. (open office/google docs is fine)
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