The current trend dictates that Data Science and E-Commerce often sit side-by-side. Decisions from a business and marketing perspective are often driven by data and needed in majority of tech organizations to understand their users, analyze and predict integral KPIs. In this interdisciplinary workshop, we will conduct an overview of the E-Commerce Landscape, the use of customer acquisition and engagement marketing, data analysis tools, data science principles relating the role of machine learning in today’s fast paced data-driven world.
We will cover case studies for marketing strategy, discuss the role of data science and apply principles and tools.
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