DSW: UX Design Process 101: Where to Start with UX | Online

About this event

You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about diving deeper into UX with your organization for the first time or tackling design on your own, this session is for you.

We will cover the key things you need to know:

What UX is (and what it’s not) The UX design process Measuring and validating experience Points of frequent failure and how to avoid them

Ari Weissman Ari is currently the Director of UX at Crownpeak where is building a data-driven UX practice. He is also an occasional Lead UX Design instructor at General Assembly Denver. Ari has spent the past 15 years as a designer, strategist, and educator. As a creative agency team lead in a past agency life, Ari was the account lead for clients including Time Warner Cable, Freeman Co., ABC, Foxtel, and PwC. Ari's focus has been both creating great experiences for Enterprise SaaS applications, as well as guiding partners through digital transformation with a user centered design approach.