Don’t Panic: How to Guide Your Organization Through a Crisis

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

Don’t Panic: How to Guide Your Organization Through a Crisis

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Most of us who’ve faced a media crisis have wished for better timing, but unfortunately, half of what makes a situation a crisis is that it’s a surprise. But that shouldn’t leave you caught flat-footed when the worst happens. Just as you’d plan extensively for a big product launch or a major event, so should you be ready not if, but when, the unimaginable happens to your organization. In this 1-hour workshop that will show you how to create a thorough crisis communications strategy for your business or non-profit.

Takeaways

  • Learn how to identify a crisis, including your own worst-case scenarios
  • Understand who to include in your crisis team
  • Learn how to hone your crisis messaging (and how to respond to reporters using social media)
  • Practice exercises on drafting media statements with limited time
  • Learn how to prep your executives as crisis spokespeople

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