Don’t Panic: How to Guide Your Organization Through a Crisis | Online

About this event

Most of us who’ve faced a media crisis have wished for better timing, but unfortunately, half of what makes a situation a crisis is that it’s a surprise. But that shouldn’t leave you caught flat-footed when the worst happens. Just as you’d plan extensively for a big product launch or a major event, so should you be ready not if, but when, the unimaginable happens to your organization. In this 1-hour workshop that will show you how to create a thorough crisis communications strategy for your business or non-profit.

Takeaways

• Learn how to identify a crisis, including your own worst-case scenarios
• Understand who to include in your crisis team
• Learn how to hone your crisis messaging (and how to respond to reporters using social media)
• Practice exercises on drafting media statements with limited time
• Learn how to prep your executives as crisis spokespeople