Doing Copywriting Right: Engaging Your Audience
1

Thursday, 1 August

6:30 8:30 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$50 AUD
Regular Ticket
$50 AUD
Total
`

Questions? Read our FAQs

Doing Copywriting Right: Engaging Your Audience

Millie Hodgson-Berry Photo


Content Strategist , Story Lab

1

Thursday, 1 August

6:30 8:30 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$50 AUD
Regular Ticket
$50 AUD
Total
`

Questions? Read our FAQs

About This Class

Are you, like most professionals, in amongst the storm of content to help promote your brand and organisation, yet struggling to create it or keep your potential and loyal customers engaged? You're not alone. After all, if people aren't following your business' content and feeling enlightened by it, then it really is a waste of time.

The year is 2018, and we're living in a world where business is highly social, products are complex, industries are evolving and customers expect personal attention.

This means that in order for your business to survive, you not only have to be creating regular content, it has to be engaging relevant and fresh, and on platforms your customer will find it. The key to success lies in quality copywriting, and this two hour talk will give a brief introduction to set you on the right path.

Takeaways

  • What copywriting is
  • Why it's crucial in business today
  • The difference between good and bad writing
  • How writing is a critical element in your Marketing strategy
  • Using copywriting effectively
  • How to improve your writing
  • Writing to communicate with your audience
  • Content creation in it's many forms
  • Working with a copywriter
  • Tips and tricks

About the Instructor

Millie Hodgson-Berry Photo

Content Strategist ,
Story Lab

Millie is full of wild ideas, in fact, she’s addicted to them. With 10 years of experience churning out big ideas for global brands, she has way with words. Always delivering punchy creative platforms for her clients, she’s worked in creative industries in London, Tokyo, Sydney and more recently settling in Melbourne.

Millie believes all good ideas solve problems and the best way to talk to your audience is to speak their language. With an illustration brand, a YouTube channel and a new podcast in the works, her short attention span works wonders for multitasking. No shortage of passion, she’s here to inject her spark and shake up the way people speak about their brands.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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